Story Of The Logo

A logo represents the brand's image and mirrors the brand's personality. While designing ACIA's logo, we took a deep look at ACIA's core principles and defining attributes.

The essence of ACIA is that it is an animal care institute with a heart!

A heart is symbolized by the color red. When red is paired with a color like turquoise, we get a combination which signifies life, renewal & nurturing.

The red and turquoise shield encircling the elements of the logo represents a cocoon of protection. It cues that ACIA is a safe haven for your pet. The teal letters of the logo signify the sophistication of our facilities, processes and equipment.

The puppy and the kitten, at the centre of the logo, together form the letter "a" which stands for "Associate". The emphasis here is on the color red, the color of love. If you love pets, you can associate with ACIA either as a vet or as a pet parent.

The dot next to the shield signifies that ACIA is your one-stop-shop for pet wellness. Period. Once you bring your pet to ACIA, we take over. ACIA is your friend, your pet's aide and your family confidante.

The Sans Serif font used to form the letters 'ACIA', cues reliability and trustworthiness. The Serif font used in the sub-title, Animal Care Institute of America, represents the respectable, timeless and stable personality of the brand ACIA.

The logo truly represents the spirit of the brand and its purpose. It symbolises the warmth, tenacity and distinctive character of ACIA.